Advertising Policy

The publisher offers advertising space for the purpose of bringing buyer and seller together for their mutual benefit. Years of publishing experience indicate the reader must be able to expect satisfactory service from the advertiser in order to respond to future advertisements. It is by giving such satisfactory service that advertisers can expect to continue productive advertising. Readers are reminded that all transactions are "two-way streets," and equity must exist for both parties for a satisfactory transaction.

Advertisements submitted, which are not in the best interest of the advertiser specifically, and of the trade generally, in the opinion of the publishers, or which may mislead readers, will be rejected. Customer checks of advertisers are periodically made by the publishers in a practical effort to assure accuracy and reliability of all advertisements. However, it is impossible to guarantee readers’ satisfaction with the advertiser’s manner of doing business, and the reader is therefore reminded to exercise common sense in responding to any advertisement. The reader is also urged to exercise patience in awaiting response from an advertiser by making allowances for mail transit time.

Coin World assumes no responsibility for representations made in advertisements.

Mail order rule

All transactions must be in compliance with the FTC Mail Order Rule regarding delivery of merchandise. For a copy of the FTC Mail Order Rule write to Coin World.

No return offerings

"No Return" offerings must clearly state such and are limited to encapsulated, graded coins. Advertisements which fail to state a return policy will be governed by Coin World’s Basic Advertising Policy on Inspection and Return Period.

Return postage on buy and trade ads

All advertisers who do not state "Write First" in their ads are expected to return merchandise postpaid. Refusal of packages at the post office may be grounds for suspension unless the ad indicates that confirmation is needed before shipping. If overgraded coins are to be returned at the seller’s or trader’s expense, advertisement must so state.

Telephone transactions

In the case of telephone transactions when a confirmation number has been issued, both buyer and seller are expected to adhere to the telephonic agreement. Telephone and mail order transactions are subject to the same standards.

Liability for content of ads

Advertiser assumes liability for all contents (including text representation and illustrations) of advertisement printed, and also assumes responsibility for any claims therefrom.

Complaints

All advertisers will be notified of complaints received in writing from the readers, and prompt adjustment by the advertiser, if warranted, and notification to the publisher will be expected as a condition of continued acceptance of advertising. Failure of any advertiser to correct the cause of a complaint, or satisfactorily explain the same, may result in suspension of advertising privileges at the discretion of Coin World.

Verification, inspection, financial statement

Acceptance of advertising for any item or service is subject to investigation and verification of the product or service, and of the claims made for it, in the advertisement submitted for publication.

Coin World will utilize its Customer Checking Service to verify the accuracy of the specified grade of advertised numismatic items. Collectors living throughout the United States, upon instruction from the publishers, place orders for merchandise advertised. The parcels are forwarded unopened to the publishers for examination of the contents.

Verification by the Customer Checking Service of an advertiser shipping misrepresented merchandise or services may result in suspension of advertising privileges at the discretion of Coin World.

The publisher reserves the right to require a current financial statement from any advertiser at any time.

Copy regulations

All advertisements submitted are subject to copy regulations contained in the rate card. By submitting advertising, advertiser acknowledges that he is familiar with the advertising contract and copy regulations then in effect. Additional copies will be furnished upon request.

Layaway sales

Advertiser must write for complete policy requirements prior to offering layaways in ads.

Reserve right to reject advertising

All advertising submitted is subject to publisher’s approval. The publisher reserves the right to reject advertising, or suspend advertising privileges at their discretion.

Fake, counterfeit or altered coins and paper money

Only genuine numismatic items may be offered for sale. Coins which have been buffed, whizzed, polished, plugged or chemically treated to appear other than their original state must be accurately described as such in Coin World.

Altered or counterfeit coins and paper money are not acceptable for advertising in Coin World.

Any buyer of a fake or spurious item shall be entitled to full refund and the normal return period shall be nullified.

The word "coin" may be used only when referring to legal tender.

Coin restrikes

Restrikes and numismatic items reproduced from the original dies or plates, but at a later date than appears on the item: the item must be restruck or reissued by the original issuing government authority, or authorized by decree of proclamation of the issuing government authority.

Coins struck from original dies intended for circulation are considered coins rather than tokens and with denominations usually on them: these include pioneer issues, the Confederate half dollar and cent, etc. These are acceptable for advertising, provided they are accurately described and identified as restrikes. Second or later restrikes must be distinguished from earlier restrikes in a permanent manner, such as metal used or appreciable difference in thickness, to be acceptable.

Any numismatic item created, designed or originally manufactured on and after March 1, 1963, which the owner wishes to advertise in Coin World as a restrike, must use the original dies on both obverse and reverse and make the impression transferral directly from die to planchet without otherwise making transferrals to any intermediate materials, dies, hubs, etc. Each piece must be indelibly labeled as a restrike.

It will be incumbent upon the advertiser to verify all facts concerning method and date of production.

Copies

Ads offering reproductions, imitations, replicas or copies of coins or other numismatic items are acceptable for advertising under the following conditions:

1. That such items are in compliance with the "Hobby Protection Act" and the U.S. Treasury’s policy regarding coin replicas.

2. That the advertising copy or offer NOT contain false or misleading statements of the legal tender status of such items.

3. That the items be fully described in ads and samples of such items be submitted to Coin World with the initial advertisement.

4. All items falling in this category must be clearly marked "copy."

Cleaned coins

Cleaned coins may be advertised in Coin World. Cleaning has become an acceptable practice, and in some instances can be beneficial. Light dipping in a mild, non-abrasive solution may actually improve the coin’s appearance and may increase its market value.

However, cleaning can also damage a coin. A coin that is dipped improperly or repetitively will have an impaired surface, reducing its market value. Coins which have been damaged by cleaning may be advertised because they still have collector value, but must be designated in the ad as "cleaned."

Customers are advised of the importance of utilizing the inspection and return period to be sure coins they have purchased meet their standards of acceptability.

Comparative price ads

Coin World will not accept advertising copy offering to buy or sell by comparison with any other advertised buying prices. Any such reference will be deleted from advertiser’s copy.

Coin grading and description

Coins and numismatic items offered for sale shall be accurately described. Coin World recognizes "The American Numismatic Association Grading Standard for United States Coins," "Photograde," "The Numismatic Certification Institute Grading Guide" and "A Guide to the Grading of United States Coins" by Brown and Dunn as the accepted standard methods of grading U.S. coins. Advertisers who do not use any of these standard grading methods must describe, in each ad, accurately and in detail the method of grading used. Advertisers using any one of the standard methods need to make reference to the grading method(s) used in the ads. Coin World reserves the right to reject any ad using methods other than the four standard methods listed.

Any advertiser placing an advertisement in Coin World agrees to adhere to these minimum standards. Advertisers found in violation may have their advertising privileges suspended or revoked at the discretion of Coin World.

Coin World
(937) 498-0800,
P.O. Box 150, Sidney, Ohio 45365