| Vital Statistics - |
| Sex |
92% male
5% female |
|
Married |
74% |
| Median Age |
63 yrs |
Attended College |
70% |
| Avg. Household Income |
$101,100 |
Employed Full Time |
42% |
| Ownership - |
| Own home |
89% |
|
Avg. value of investment positions (excluding coins) |
$342,000 |
| Avg. value of home |
$291,000 |
Avg. value of numismatic collection |
$39,100 |
| Net Worth - |
| Average net worth |
$801,000 |
| Note:
1 out of every 12 Coin World Primary Households has a net worth of
$1 million or more. |
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Readership -
Which of the following, if
any, represent reasons why you subscribe to Coin World? |
| To monitor current prices |
84% |
| To keep up with the news |
78% |
| To read articles, features and departments in Coin World |
75% |
| To read the advertisements appearing in Coin World |
59% |
| To be advised of Convention/Show/Club News and Calendar |
38% |
| Because Coin World insists dealers meet published standards for advertising |
21% |
| Which
of the following actions have you or other members of your family
taken in the past 12 months as a result of reading Coin World? |
| Purchased from U.S. Mint |
61% |
| Made purchases from retail coin shops |
50% |
| Sent or called for numismatic item advertised |
45% |
| Attended a coin convention, show or auction |
42% |
| Sent for information, price list or catalog |
23% |
| Became interested in a new area of collecting |
18% |
| Submitted an offer |
5% |
| Made a trade or swap |
9% |
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Purchases -
Which of the following, if any, have you purchased in the past 12 months? |
| U.S. silver dollars |
59% |
|
U.S. Paper money |
19% |
| Other U.S. silver coins |
50% |
Tokens |
9% |
| Modern U.S. '64 to date |
45% |
Foreign coins |
8% |
| Bullion coins |
39% |
Ancient coins |
8% |
| Copper coins |
28% |
Foreign paper money |
6% |
| Numismatic gold coins |
25% |
Medals |
6% |
Collecting -
Which of the following areas do you collect numismatic items? |
| United States |
94% |
|
Asia |
7% |
| Canada |
31% |
Central America, Caribbean |
7% |
| Mexico |
18% |
South America |
7% |
| Great Britain |
18% |
Africa |
6% |
| Europe |
13% |
Middle East |
6% |
| Ancients |
10% |
Areas other than U.S. |
49% |
| Australia, other Pacific Regions |
10% |
|
|
| Which
of the following other kinds of things do you collect? |
| Antiques |
28% |
|
Toys |
11% |
| Stamps |
26% |
Art |
10% |
| Guns |
17% |
Postcards |
10% |
| Sports cards |
13% |
Military memorabilia |
9% |
| Old books/magazines |
12% |
Autographs |
5% |
Statistics taken from 2005 Coin World Reader Profile. Conducted by Readex, Stillwater, MN. (3/28/06)
|
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